Sophia Deluz-Bhan is co-founder and COO of Search Atlas Group, a portfolio of AI-powered search marketing companies including Search Atlas, LinkGraph, and Signal Genesys. Since joining as co-founder in 2019, Sophia has scaled the business from $2M to over $30M in annual recurring revenue and grown the team to 250+ employees.
She spearheaded the acquisition and integration of Signal Genesys, a press release distribution platform, and led the go-to-market strategy for OTTO SEO, the company’s flagship AI product that launched in 2024. LinkGraph, the group’s enterprise implementation AI search agency, serves major brands including Roto-Rooter, Shutterfly, and Serena & Lily. Search Atlas was recognized as the Best Global SEO Software, cementing the company’s position in the competitive search marketing space.
Prior to co-founding Search Atlas Group, Sophia worked in animal rights non-profits—a passion she continues through Paz Sanctuary, the farm animal rescue she runs with her husband Manick (CEO of Search Atlas Group) across their properties in Miami and Medellín. The sanctuary is home to 28 rescued animals including horses, cows, donkeys, sheep, and various smaller animals. A graduate of NYU where she studied Media, Sophia balances scaling a high-growth tech company with motherhood to three-year-old Ruby and hands-on animal rescue work.